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Float like a boat and sink like a sub with the Tub Sub STEM Toy! This interactive, transforming tub toy promotes cause-and-effect thinking and basi...

Introducing Tucker, the chocolate Lab who loves food and people (but let's be honest, mostly food)! This soft, snuggly plush pup is eager to obey c...

Keep their fingers and minds busy as they pop, push, and pull away at this interactive cube. Each rounded side of this sturdy cube features a silic...

Made from all-natural organic rubber, this tiny Turtle from our Ocean Buddies Collection is easy for tiny hands to grip. And when shaken, it respon...

This little turtle is out shopping for outfits. He may have found the perfect turtle neck for his upcoming vacation. Will he be off in the mountain...

The excitement spills out before the box is opened. Out come 221 neon, glow-in-the-dark flexible track pieces that snap together in countless ways....

Steam up with this red, classic battery powered engine. The forward and reverse functions as well as headlights that light up make this a fun compa...

Splash, Splash! Celebrate a rainy day with this dreamy umbrella with French toymaker, Djeco. With high-quality material, this adorable umbrella sta...

Sensory bottles have been used by parents, teachers, and therapists to help children self-regulate their breathing and improve their focus. Jellyst...

Be a magical unicorn in a flash with this flowery headband! Soft marabou and sequin details give it a magical touch, and pink roses add a playful t...

Once upon a time there was a coloring kit that made a magical experience! When you're traveling with your toddler, the Unicorn Friends My First Col...

Unleash your inner unicorn goddess with this magical necklace! Featuring a golden chain and a sparkling pink unicorn pendant with a heart-shaped de...

Ready. Set. Action! Slide Shows use a mini flashlight (4.5") to project images onto your ceiling or all up to 3 feet wide. Each slide show comes wi...

Enter a world of magical daydreams with this whimsical playset! Imaginative kiddos develop language and fine motor skills as they move personality-...

Get your little ones ready for a magical adventure with Unicorns Tattoos! These two sheets of pink glittery temporary tattoos are perfect for child...

Fly through the rain like a magical Unicorn when you have this charming and sturdy kids' umbrella! Artistically designed with colorful Unicorns, yo...

Mysterious and majestic, Vilkas the black wolf plush is perfectly posed to observe the wild from the comfort of your home. His unique combination o...

With wobbly eyes, a tiny embroidered smile, a slight blush in its cheeks, and an ap-peeling banana peel body, this soothingly soft slug will slime ...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

Ride beneath the great blue expanse that is the western sky and imagine yourself as free as the great eagles that soar overhead! With Warrior, our ...

Go with the flow and dive into a pool of creativity with this brand new fidget toy! It's 6 big blue and white Plus-Plus pieces held together by an ...

This ukulele is a real musical instrument! It's easy to pick up, physically and musically, so it's wonderful for a younger kid who loves music. The...

The good-old sticker rewards chart meets the social media era in this sticker rewards book for toddlers. Divided into three sections with over 500...

Gerald is careful. Piggie is not. Piggie cannot help smiling. Gerald can.Gerald and Piggie are best friends. In We Are in a Book! Gerald and Piggie...