Everything but LEGO

Does your little one wake up as soon as the buggy stops moving?The Rockit Rocker will keep rocking so you don’t have to! Created to help parents o...

Emilie Unicorn Sshlumpie is a cuddly, plush toy with a shimmery mane and hooves, ready to take Baby on a magical adventure. Mix and match with oth...

Meet Fergus Frog, the cutest mossy sweetheart you'll ever cuddle with! Made of soft velour, he has beany toes, hooded eyes, a piped mouth, and glos...

Meet Lottie Bunny Fairy and watch her garden debut! This dancer has ribbons on her ears and a stunning ballet costume with butterfly sleeves and a ...

Valery the Raspberry is a chewable toy that helps stimulate babies’ senses and relieve teething gums. It's easy to take everywhere and has a fun fr...

These Bambi Rattles make the perfect first friend for any baby. Asleep on one side, and awake on the other, these Sleepy Wakey Rattles are stuffed...

These Bambi Rattles make the perfect first friend for any baby. Asleep on one side, and awake on the other, these Sleepy Wakey Rattles are stuffed...

Tumbly-bumbly, creamy and cuddly, Bashful Lamb has gotten all dizzy! Her dreamily soft buttercream fur and flopsy ears are irresistibly scrummy - n...

Make a splash with Douglas' frisky Indy Otter Paci Lovey! This little Sea Otter character is all about having a good time! His cheerful, smiling fa...

Introduce your little one to their reflection with the BabyFlower Infant Toy! This playful rattle is perfect for babies 3 months and up, featuring ...

Shake up your little one's playtime with BabyShaki! This delightful infant toy features a cute cat design and is perfectly sized for small hands to...

Oh no! Wilma hurt her flipper and can't swim anymore. She'll be ok though, thanks to her buddies who got her a hat shaped like a house so she'll fe...

Yuki is all about fun and playtime. Whether it's in his tree house, in the kid's room, or on the go, he's always ready for adventures and snuggles ...

Buff Baby turns Junior into a bench-pressin' body-builder! Your little one's curiosity will be piqued by the gentle rattle sound and natural hand-g...

Meet Big Truffle Pig, the giant and gentle porcine pal! Made of ultra-soft ramie-cotton blend material, this stuffed animal is perfect for cuddles ...

Snuggle up to the Maileg Big Truffle Pig in Vintage Rose - it's sure to make your heart squeal! This huggable softie is crafted with a ramie/cotton...

This small grey elephant is made from the softest material and is just waiting for a hug! The cutest size for cuddling, it looks great alongside ot...

Safari friends are made in the softest fabric and come in great colors. They can sit by themselves as they have beans in their bottom. They are jus...

This small grey elephant is made from the softest material and is just waiting for a hug! The cutest size for cuddling, it looks great alongside ot...

The Gantos are back, hooray! These friendly dinos couldn't be more huggable and cuddly. They have beads in the bottom, so they are even more lifeli...

Meet Bunny! Dressed in an adorable floral dress, she's ready to steal your heart. Perfectly sized for delightful playtime adventures, Bunny fits p...

Bunny wears a beautiful striped dress and the most adorable floral shoes to complete the outfit. She is the perfect size for hugging, snuggling, an...

Oink Oink. Make room for the cutest pig of all time. Truffles is an adorably pudgy pig who can sit straight up because of the beans in its bottom. ...

Exclusive edition! Safari friends are made of the softest linen and are available in many different colors. They can sit and gives the best hug you...