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25 years ago, two moms discovered their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energy, th...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

Step into a world of sensory wonder with a nature-themed mat that helps babies grow as they play! Fill this 20" x 30" leaf-shaped mat with water an...

Infants ages 6 months and up love this soft, durable sensory toy that opens up a new world of tactile exploration! It looks like a greenhouse and w...

Bring musical entertainment to tummy time! These adorable drum-shaped sensory toys have bright colors that encourage babies to lift their heads and...

Introduce babies to the delights of music making! Each of these 5 colorful instruments is easy for little hands to grip. The bright colors and fun ...

Indulge in the snuggly softness of Sweetie Bunny! With a posable and plushy design, this rainbow-hued cutie is perfect for cuddling up with. Let he...

Babies learn by observing and mirroring - and always want what adults have! Well, now your baby can have their very own 9" plush purse that's safe ...

Dive into a rainbow of soft pastel hues with Sweetie the Mini Soft Bunny plush! This lively lop-eared Rabbit is perfect for play and boasts a posab...

Bababoo longs to be bolder. With a squad of buddies by his side, he's confident he can conquer any challenge on his plushy escapades! Whether snugg...

Meet Fergus Frog, the cutest mossy sweetheart you'll ever cuddle with! Made of soft velour, he has beany toes, hooded eyes, a piped mouth, and glos...

Looking for a cuddly companion? Meet Bashful Moss Bunny - the perfect blend of softness and sass. With a luscious pistachio coat, floppy ears, a...

Meet Lottie Bunny Fairy and watch her garden debut! This dancer has ribbons on her ears and a stunning ballet costume with butterfly sleeves and a ...

Lottie loves taking care of the beautiful fairy garden. She flutters her wings and helps the pretty flowers frow. See the wonders of nature with th...

Meet your new bunny BFF, dressed in a beautiful rosy shade. Every aspect of the beloved Bashful Bunny has been elevated to create the fabulous n...

Welcome to the pond!? Finnegan Frog invites you to join him on a very important day. Find out what frogs get up to on the first day of spring! Try ...

Bashful Luxe Bunny Azure is a watercolor wonder in super soft fur in shades of blue, green and yellow. With a fluffy white tail and suedette pink n...

Bashful Luxe Bunny Azure is a masterpiece from Jellycat! Its plush fur comes in dreamy shades of pink, green, and blue, while its long folded ears...

Meet Blossom Jasmine Bunny - a lilac beauty who loves to roll in lavender and bask in the sun. With colorful ears as soft as jasmine petals, she's ...

Meet Dainty Dessert Bunny Macaron, the cute patisserie treat with tousled green ears, a fluffy cream bobtail, and a smiling embroidered face. Th...

Lila Ballerina Bunny is getting ready for her big debut! Wearing a peachy jersey crossover wrap, a double-layered tutu, and satin pointe shoes, Lil...

Who is this delightful lilac bunny, you might ask? Well, let me introduce you to Blossom Jasmine! She's quite the character, having surely frolicke...