2024 Holiday Playbook

Build your early learner's love for open-ended play with 20 stretchy, twisty, smooshy building blocks. Finally, a LEGO-like build system that doesn...

This beautiful story by Brooke Boynton-Hughes reminds kids that we are all connected - even when we're apart. A perfect gift from grandparents, par...

Imagination rules in the Magna-tiles kingdom! Creative kiddos explore fairy tale adventures as they click together sparkly magnetic tiles to build ...

Cuddle up with a mush-have cozy plush mushroom who is a perfect gift for cottagecore or foodie fans. Kai's adorable, neutral happy expression shows...

Yee-haw! Wawa is a magical frog prince who can transform into many things. He's on a journey to discover who he wants to be. Looks like Wawa wants ...

Shell-ebrate imaginary play adventures with your little mermaids! This shell-shaped shop is open for business, complete with ocean-themed accessori...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

This sensory book is filled with fun touches to keep pre-K kiddos engaged and learning their ABCs! With letters to trace with fingers, enthrallingl...

Load up hours of pretend play with a realistic 6-wheel garbage truck! Kids have a blast acting just like real "trash truck guys": using the side ar...

This plush dino is the tricera-TOPS! We wish you could touch it through the screen, it's irresistibly velvet soft and huggably, lovably squishy. Th...

This plush dino is roar-some! We wish you could touch it through the screen, it's irresistibly velvet soft and huggably, lovably squishy. This gree...

You'll love this plush dino saurrrr much! We wish you could touch it through the screen, it's irresistibly velvet soft and huggably, lovably squish...

Inspire budding artists to capture holiday memories through art in this beautiful watercolor paper pad that doubles as an easel! Contains 20 sheets...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Looks like Wawa stopped for a s...

Ready to race? Let's glow! An impressive gift for vehicle-obsessed kiddos, this race car set has over 11' of flexible glowing track. We love that t...

Ready for some drip drop fun? Oomplz is a soft, safe bath toy that allows little ones to explore gravity, water transference, suction power, and di...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Alba. She is a 15" snuggly cat in a stretched out pose with ...

Dog lovers of all ages want to boop Skylar on the nose! With thick, soft fur in gray and white marbling, this 12" plush pup perfectly captures the ...

On the prowl for purr-fect dress up play for little fashionistas? We love the vintage aesthetic of these wooden cat paper dolls. Creative kiddos sp...

Pull into prehistoric imagination station! Dinosaur loving kiddos start or add to their train collection with an action-packed wooden railway set t...

Welcome to the world of Bababoo and friends! Your toddler will discover hours of imaginative play and storytelling with this high quality wooden pl...

Early learners enter a world of endless storytelling possibilities with Bababoo and Friends! This beautiful set features 6 different sizes of durab...

Why can't you trust a tiger? Because it could be lion! Bounce into open-ended play with this durable 7" playground ball that features an adorable p...