2024 Holiday Playbook

Kids with a passion for action and adventure playsets, fortress toys and Minecraft characters feel like they're immersed in a hands-on video game w...

Reduce stress and flex mind muscles with a puzzle toy that fascinates kids and adults. This brand new holographic series features dazzling, mesmeri...

Yee-haw! Wawa is a magical frog prince who can transform into many things. He's on a journey to discover who he wants to be. Looks like Wawa wants ...

Shell-ebrate imaginary play adventures with your little mermaids! This shell-shaped shop is open for business, complete with ocean-themed accessori...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

This sensory book is filled with fun touches to keep pre-K kiddos engaged and learning their ABCs! With letters to trace with fingers, enthrallingl...

It's the all-in-one, comprehensive guide to Pokémon! With over 560 color pages and info on over 875 Pokémon, the Super Extra Deluxe Essential Handb...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Load up hours of pretend play with a realistic 6-wheel garbage truck! Kids have a blast acting just like real "trash truck guys": using the side ar...

Be the purr-fect magical wordsmith wherever you wander! Carry all your thoughts and ideas with this sparkly mini Caticorn backpack, complete with s...

Secure your secrets! With the invisible writing pen, magical messages will only appear when illuminated with the black light. Plus, the passcode lo...

This plush dino is the tricera-TOPS! We wish you could touch it through the screen, it's irresistibly velvet soft and huggably, lovably squishy. Th...

This plush dino is roar-some! We wish you could touch it through the screen, it's irresistibly velvet soft and huggably, lovably squishy. This gree...

You'll love this plush dino saurrrr much! We wish you could touch it through the screen, it's irresistibly velvet soft and huggably, lovably squish...

Introducing a satisfying new DIY activity for teens who enjoy focused crafting! Bubble tea fans spend 1-2 hours piecing together a highly detailed ...

For the very first time ever, Odyssey Toys introduces to you a remote-controlled flying version of the revered Space Shuttle.  This sleek drone is ...

Inspire budding artists to capture holiday memories through art in this beautiful watercolor paper pad that doubles as an easel! Contains 20 sheets...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Looks like Wawa stopped for a s...

Ready to race? Let's glow! An impressive gift for vehicle-obsessed kiddos, this race car set has over 11' of flexible glowing track. We love that t...

Ready for some drip drop fun? Oomplz is a soft, safe bath toy that allows little ones to explore gravity, water transference, suction power, and di...

Introducing a puzzling new word-building game that doesn't restrict play with the confines of a gameboard! Craft words vertically, horizontally, an...

Delight kids and Disney fans with a buildable jewelry box filled with surprises! Little princes and princesses might just whistle as they work to c...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Alba. She is a 15" snuggly cat in a stretched out pose with ...