2024 Holiday Playbook

Light and sound and motion, oh my! Babies and toddlers will be in awe of this colorful tower's sensory delights. Drop the balls on the top of the t...

A perfect first puzzle for kids ages 1 and up! We love the extended play value of this double-sided magnetic puzzle. One side features 12 cute piec...

Take the stress out of bathtime: turn the tub (or shower) into a place where laughter bubbles up and imaginations overflow! Kids make a splash shoo...

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled ap...

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled ap...

Take sensory stimulation to a whole new level for your curious baby with a ball run shaped like a colorful house! They'll be entranced as they poun...

Unbox a curated collection of durable wooden toys for infants ages 18 months and up. Each toy was developed in collaboration with a psychomotor spe...

This soft baby doll plush is a deer-ly beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddled i...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

Give the gift of sensory play in a whole new way! Just add water to this jar to activate the light, and tap the jar to change the light colors! We ...

When babies start crawling and toddling around, it's a perfect time to give them pull toys! There are so many ways to play with this colorful woode...

Bake their day with this suuuuper squishy whimsical plush. Is it a cat? A loaf of bread? There's no way to know for sure! Fluffy brown fur wraps ar...

Join Spidey and his amazing friends on an adventure to stop Electro from ruining all the fun at the amusement park! Experience the wonder of screen...

Transport little dreamers into the colorful world of Peppa Pig, George, and their family with screen-free storytelling! When paired with your Tonie...

Little learners explore and discover with every touch of this wooden sensory board! They'll practice shape and color recognition as they remove and...

Little learners explore and discover with every bang of this classic wooden pounding toy! A timeless entertainment, kiddos use the bluebird hammer ...

A baby walker and toddler ride-on all in one, the Pewi Stroll is ready for indoor play and outdoor adventures, designed with parents and little one...

Start your engines for a wonderful introduction to magnetic discovery for toddlers! Ready for adventures on land and in the sky, 3 happy explorers ...

Babies go bananas for these monkey-shaped teethers! Each pack comes with 6 colorful HangaTangs made of textured food-grade silicone. Their hands an...

Give the gift of a hug this holiday season with the classic comfort of a cuddly-wuddly teddy bear. Snuffles sits at a sweet 10" with a slightly und...

A must-have for new parents: tummy time toys! Encourage babies to lift their heads and reach out their arms for these sensory wonders. (Developing ...

Why do pigeons get a bad rap? They're super smart and beautiful and just trying to navigate the world like anyone else. Yes, they eat garbage off t...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Right now he's just ribbitingly...

Young dino fans explore a land of long ago with this durable wooden activity table! Packed with activities, toddlers are entranced as they discover...