$25 to $50

Build your early learner's love for open-ended play with stretchy, twisty, smooshy building blocks. Finally, a LEGO-like build system that doesn't ...

Get your kids off the couch and into the game with this padded over-the-door basketball set! It’s the perfect way to encourage fitness and keep the...

Clever tweens proudly build their own money safe and use it to stash their treasures! Perfect for kids who like science kits and knowing how things...

New siblings learn caretaking skills with essential baby doll accessories! We love this high-quality set because it inspires hours of social and em...

Master the art of illusion and amaze friends and family with 150 impressive magic tricks! A 96-page instruction manual with color photographs illus...

With this fun developmental toy, even young kids can enjoy spinning tops! Toddlers place 3 different colorful tops into the matching wells and push...

Take sensory stimulation to a whole new level for your curious baby with a ball run shaped like a colorful house! They'll be entranced as they poun...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

Bake their day with this suuuuper squishy whimsical plush. Is it a cat? A loaf of bread? There's no way to know for sure! Fluffy brown fur wraps ar...

A Pterodactyl with a T-Rex head? Half a Stegosaurus with Brontosaurus legs? Encourage playful experimentation with mix-and-match micro dinos that c...

Why do pigeons get a bad rap? They're super smart and beautiful and just trying to navigate the world like anyone else. Yes, they eat garbage off t...

Super squishy sushi roll - say that 10 times fast! This 8" Squishable is so cute we can't decide if we want to eat it up or just squeeze it really ...

Invite your early learner into a colorful world of imaginative play and learning! These unique, gorgeous rainbow wooden blocks are designed for tod...

Grow your own tranquil oasis! A thoughtful gift for nature-loving kids and kidults, everything's included to assemble and care for a DIY moss terra...

If you're raising a future James Bond, your young secret agent needs the high-tech help of Watchie-Talkies. Spies strap one wearable walkie talkie ...

Help outdoor play reach new heights - maybe even the exosphere?! - with this 100% kid-powered Stomp Rocket. From the award-winning Stomp Rocket fam...

Ready to race? Let's glow! An impressive gift for vehicle-obsessed kiddos, this race car set has over 11' of flexible glowing track. We love that t...

Energetic kiddos safely redirect active energy with a durable boxing set that grows with them! It's quick and easy to assemble: pump up the bag, fi...

Retro is rad, and this pocket-sized version of PAC-MAN is totally tubular for tweens, teens, and adults! It's the classic arcade game in all its fu...

Wow! A whole new way to play with stickers. Use the cute dog and cat stampers to place pet-themed stickers on the activity pads: kids learn countin...

For candy loving scientists, here's a fun way to experiment with physics in action! A step-by-step illustrated instruction manual guides clever kid...

Kid invention alert!! Pitching Pal was created by a family of baseball lovers and players when their young son realized the need for an easier way ...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

This unique triangle scooter on wheels lets kids glide, swivel, and zoom while sitting, kneeling, or belly surfing! Develops balance, core strength...