8-10 Years

Sometimes you're in the mooood for a cuddle, but you're not feeling all bright and colorful about it. Enter Black Sesame Mooshake! Sitting at an im...

Bring home the playful charm of the Matcha Mooshake plush! Inspired by the vibrant green matcha drink made from finely ground green tea powder, thi...

Pack your bags for a wild summer camp adventure in this cozy hideaway! Young explorers will be wowed by this super detailed, multi-level tree house...

Go on a cozy camping adventure with the LEGO Friends Adventure Camp Cozy Cabins! Designed for kids 7 and up, this set includes 3 mini-dolls, a fox,...

Shell-ebrate imaginary play adventures with your little mermaids! This shell-shaped shop is open for business, complete with ocean-themed accessori...

Squish them, twist them, can’t resist them! Mash’ems is here to celebrate Hello Kitty’s 50th Anniversary with a wave of addictively squishable frie...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

LAVA Lamps have continued to captivate for over 50 years. It has one of the most recognized, trademarked shapes of all time. LAVA Lamps produce a s...

Join a world of community and imaginative play with the Littlest Pet Shop! This trio of 2" bobble-head BFF's has everything tweens and teens need f...

It's the all-in-one, comprehensive guide to Pokémon! With over 560 color pages and info on over 875 Pokémon, the Super Extra Deluxe Essential Handb...

Curious kids have a blast learning how projectiles work and building their own catapults, slingshots, and crossbows with this kit. Following the gu...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Tween and teen BFF's make DIY bracelets on the go with this simple kit! The two heart-shaped looms make it easy and fun for besties to weave 10 dif...

Are you ready to walk the Tightrope? Kids and adults enjoy this simple yet intense strategy board game where players take turns placing marbles on ...

Load up hours of pretend play with a realistic 6-wheel garbage truck! Kids have a blast acting just like real "trash truck guys": using the side ar...

A hot rod front with a dump track back? Half a space shuttle with a police car front? Encourage playful experimentation and imaginative storytellin...

Stealthily launch kid fitness this Fall! Kids will have a blast with this stunt flyer that uses the power of air to propel a soft, safe foam plane ...

We are excited to introduce you to Metal Bot! Metal Bot  is a fun and engaging robot that provides hours of entertainment. With 50 programmable mod...

For candy loving scientists, here's a fun way to experiment with physics in action! A step-by-step illustrated instruction manual guides clever kid...

Add a little tropical fun to your day with Kawaii Slime's Tropical Fish Jelly Creme Slime! This satisfying slime is inspired by your favorite Swedi...

Be the purr-fect magical wordsmith wherever you wander! Carry all your thoughts and ideas with this sparkly mini Caticorn backpack, complete with s...

Secure your secrets! With the invisible writing pen, magical messages will only appear when illuminated with the black light. Plus, the passcode lo...

Transform nails into a sweet fashion statement with Sweets Sweet Nails. This manicure set includes press-on nails, nail stickers, and a pretty pink...

Indulge in magical manicures with the Hot Focus Unicorn Nail Delight Set. Made with safe, non-toxic materials, this set is perfect for your little ...