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Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

The time is ripe to discover "Squishables!" Just imagine sinking into these soft, plush, cushy, cozy fruit buddies. Made with all new polyester fib...

This ukulele is a real musical instrument! It's easy to pick up, physically and musically, so it's wonderful for a younger kid who loves music. The...

We can't imagine a more perfect first doll! Soft, lightweight and cuddly, Wee Baby Stella is a full 12" tall, with an embroidered face, a tuft of h...

Calico Critters miniature dollhouses, playsets and figures are timeless and classic high-quality toys. This ready to play set includes poseable Sno...

Being brave at the right time means overcoming fears - and finding out that amazing things can happen when you take a chance! For ages 5-8 yrs, by ...

Discover a new unboxing play experience for toddlers with collectible mystery lunch bags. Each bag contains wooden and felt play food ingredients f...

It's a surprise what's inside! What's for Lunch?™ is a whole new way for kids two and older to experience unboxing play -- open up the mystery lunc...

They twirl and whirl in a swirl! These colorful spinners, with a textured dome on one side and a suction cup on the other, that lets them stick to ...

The White Gourmet Kitchen is a realistic and modern all-inclusive kitchen space that will inspire play and fire children's imaginations. Comes comp...

With big ears and a movable mouth and arms, he's a small fellow who is always a big favorite. Ideal for use in interactive stage and puppet theater...

Transform dress-up fun with the White Unicorn Cuddle Cape, designed for kids sized 4-6. This cozy cape features a soft, fluffy exterior, a dazzling...

Kiddos who love construction trucks will be awestruck by this light and sound RC toy that's two vehicles in one! This impressive gift is cool, easy...

For ribbiting bathtime entertainment, you need this adorable frog in a boat! Wind it up on the bottom and watch the little froggy friend drive arou...

Here's a fierce, bold and magical winged creature, with a scaly body and a swishing tail. Kids can role-play moving the mouth, arms and wings of th...

Meow! This sweet 6" kitty is so soft and cuddly, your little one won't want to put it down! With white coat and paws, sculpted pink nose and warm, ...

Meow! This sweet 11" kitty is so soft and cuddly, your little one won't want to put it down! With white coat and paws, sculpted pink nose and warm,...

A classic design for Fall and Winter holidays or any time of year. The deep red stretchy velvet bodice is detailed with a quilted print, golden tri...

Make magical potions with a role play set that charms imaginations! Creative kids spend hours pretending to brew fantastical concoctions using this...

Bring the magic home with this lifelike plush owl. Whether a costume accessory or a gift to give, this beautifully crafted creature meets every exp...

Whether you're a young witch or wizard or a muggle, you'll want to choose the perfect wand for your next adventure! This wavy, plastic wand feature...

A wonderful way to encourage a sense of environmental responsibility and perfect for encouraging role play, creativity and imagination too! Role pl...

Charcuterie boards are all the rage, but how do you pronounce that word?! This "shaar-koo-ter-ee" set for kids is so cute we can't even handle it. ...