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Lullaby friends are a collection of beautiful items for babies. Maileg's rattles are perfectly shaped for a small hand and has a stimulating rattle...

LumiPets Nightlights offer a delightful blend of comfort and imagination to light up every child's dreamscape. With their enchanting designs and ge...

Give this soft little sleep buddy a tap, to toggle through 9 soothing, glowing colors and let your toddler choose the one they want. Rechargeable (...

Cuddle up with this sweet Luna moth - slip your arms under the lime-green wings and feel the softness! 15 squishy inches to bring on smiles, whenev...

Take flight to the cosmos with the retro Lunar Launcher! Snap the spinning disk to the space age styled launcher, twist it to wind it up, take aim ...

A set of 4 scratch boards featuring wild animals in exuberant natural settings. Children reproduce the patterns designed by the artist by scratchin...

Discover a mesmerizing blend of creativity and technology! Rotate the sand art circle to create flowing valleys, mountains, and dunes. Lit by the L...

Lyell's Sand Art Small 18cm is a unique and exciting small-scale sand art toy. The 18cm display includes coloured sand to create stunning designs, ...

Make bracelets on the go with adorable macaron-shaped kits! It's designed to help creative kids quickly measure bracelet cord around the outside of...

Modeled after delicious pastries from Europe, these Macarons Vanilla Scented Erasers are the perfect writing companion. Curl up with a cup of tea a...

Solve puzzles and uncover treasures in this thrilling escape-room board game—perfect for family fun or a date night for adults who love mystery! Yo...

Nothing says spring like a baby bunny! With soft fur, silky ears and a perfect pink nose, Maddie is ready for snuggling. This 8 in. little friend i...

Magic 8 Ball - The original Magic 8 Ball game has the answers to all your most pressing questions! Ask any question on any matter, turn over the Ma...

Master the art of illusion and amaze friends and family with 150 impressive magic tricks! A 96-page instruction manual with color photographs illus...

Magic India is a 1-piece puzzle gallery showing the vibrant colours and customs of India. Our illustrators went wild with an all-new, super long fo...

Learn 100 magic tricks that can be easily mastered - and be prepared to amaze your audience! Card tricks, disappearing coins, rope tricks - they're...

A squishy ball like no other, Light Up Magma will bring the glow of the galaxy to you! Give this meteorite ball a squeeze to see the magma, and a s...

Design and drive your own MAGNA-TILES® vehicle! Included in the MAGNA-TILES® Cars 2-Piece Set is a pair of magnetic vehicle chassis to add classic ...

Design and drive your own MAGNA-TILES® vehicle! Included in the MAGNA-TILES® Cars 2-Piece Set is a pair of magnetic vehicle chassis to add classic ...

Imagination rules in the Magna-tiles kingdom! Creative kiddos explore fairy tale adventures as they click together sparkly magnetic tiles to build ...

The ultimate travel toy! Big creativity comes in a tiny package with MAGNA-TILES microMAGS, the must-have travel toy for open-ended construction pl...

MAGNA-TILES® fans have spoken!  Most requested and highly anticipated, the new MAGNA-TILES® XTRAS Roads 12-Piece Set allows little ones to create c...

Enjoy this classic game on the road! Magnetic game pieces ensure your game stays in place through the bumps of travel. Ages 6+

How does it do that? The Magnetic Gyro Wheel spins magically and with great precision, even upside down. A quick flick of the wrist sends the wheel...