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Calling all "Wicked" fans: we have hair flair for you! Fashionistas express themselves wearing pink just like Glinda with this super sparkly headba...

Guess who's who and what they do! Introduce kids ages 3+ to all sorts of grown-up jobs with an exciting guessing game. It includes 2 game boards, 2...

Set the secret code, stash your treasures, and sleep well knowing they're secure! Siblings learn to respect others' privacy with this cute pink saf...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

Load up hours of pretend play with a realistic 6-wheel recycling truck! Early learners spend hours of imaginative play time pretending to be "real ...

Create fabulous hairstyles all year round with a pretend play salon set in pastel hues of lavender and turquoise. Hiding inside the gorgeous floral...

Welcome to our kingdom, where we value courage, honor, and hope. Inspire imaginative adventures in medieval lands with a sturdy EVA foam shield and...

Preschoolers develop problem solving abilities and build fine motor skills with an interactive playboard! Kiddos learn how to open and close differ...

Click, connect, stack, and match... build STEM skills at home with an en-tile-ly unique open-ended building experience! There's no wrong way to pla...

Give a memorable gift that fosters creativity as children immerse themselves in pretend play makeup artistry. There are so many ways for ages 3-8 t...

Cleanup on aisle 3! Oh wait, it's just a groovy, squishy, sensory Sploot Splat fidget toy. Delight sensory seekers with a groovy 3.2" fidget that o...

Add some sparkle to your life with a NeeDoh Groovy Jewel! This dazzling 2.5" gem has a super sparkly jelly filling that provides satisfying sensory...

Snoopy to the boredom busting rescue! Discover hours of screen-free entertainment with Snoopy, Charlie Brown, and their Peanuts friends. Open the p...

Step into a world where pets are here to play and creativity knows no bounds. With this 50-piece magnetic tile playset, kids build a pet paradise f...

Wow! A whole new way to play with stickers! Use the purple Unicorn sticker stamper to place fantasy-themed stickers on the activity pad. We love th...

Take your little builder's imagination to new heights with the Magnetic Monorail Deluxe Set! This hands-on STEM toy includes magnetic block tracks ...

Inspire artists to explore multimedia art with a 48-page pad that includes 3 types of premium paper! What masterpieces will they create on 24 sheet...

Bring a splash of color to craft time! This delightful set of 12 vibrant watercolor crayons and two refillable water brushes inspires open-ended cr...

Give kiddos a safe, sweet-scented space to explore their feelings! Kiddos unlock a journaling habit with this rainbow fairy diary: scratch the cove...

Here's the "tea": this rainbow fairy set is a magical pick for pretend play! Serve up memorable pretend play fun at picnics and tea parties with do...

Make memories together with music! Whether strumming away on winter days, gathered together for living room concerts, or singing together inside a ...

Enter a fantastic unicorn world with this musical jewelry box! Tiny dancers enjoy the playful rainbow art and pretty pearl handle as they store the...

Illuminate the worlds that wake up when we go to sleep! Shine a flashlight through the pages of this book to reveal nighttime objects hidden within...