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Get the your little one's senses spinning with excitement wherever they go! Designed with vivid spectral colors, exciting textures, and soothingly...

Shape baby's learning with this bold, colorful shape-sorting cube! At each corner are 6 soft satellites, tethered with extra thick string so they w...

Our set of three little suckers works as a suction toy on strollers, high chairs and in the bath. Babies delight in the movement, sound and texture...

Little explorers can't help but get sucked into the sensory excitement of this bend, rattly, chewy, suction-cup creation! Its vivid textures insta...

Little explorers can't help but get sucked into the sensory excitement of this bend, rattly, chewy, suction-cup creation! Its vivid textures insta...

When baby reaches for your cell phone, hand them PlayTab Go instead! A compact, travel-ready version of our favorite new modular sensory toy, it co...

PlayTab is a modular activity tablet that grows with your child's imagination. Mix and match twelve unique tiles—spinning gears, squeaky buttons, r...

PlayTab lets kids mix and match twelve fun tiles on a wooden tablet. Spin gears, press squeaky buttons, roll balls through mazes, and click dials—a...

PlayTab is a fun, magnetic activity board for little explorers! Mix and match six colorful tiles that spin, squeak, roll, and click to spark curios...

Mix and match your discovery! A modular sensory toy, PlayTab lets you build a unique experience packed with fine motor challenges, visual fascinati...

A modular sensory toy, PlayTab is a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveries, and audi...

Grab, pull, POP! Each of these three silicone links is sized just right for little hands, is covered with a fascinating texture to explore, and fea...

Plip! Plop! Ploop! Sorry, we didn't see you there... we can't stop playing with this new open-ended construction toy! It's a collection of 46 silic...

Plip! Plop! Ploop! Sorry, we didn't see you there... we can't stop playing with this new open-ended construction toy! It's a collection of 20 silic...

Cook and serve the best pizza in town! The felt toppings stick to the hook-and-loop spots of the pizza slices. Use the peel to slide the pizza in a...

Imagine the perfect morning treat... Pop open the canister and pull out the four plush cinnamon rolls - they can actually be unrolled and rolled ba...

Little learners love to feel like they're helping, and with this set, they really can! The spray bottle sprays, the duster dusts, the squeegee sque...

The doctor is in! A thermometer, a finger oximeter, an otoscope, a reflex hammer, a stethoscope with real heartbeat sounds, a box of bandages, a sy...

Fresh from the farmer's market! Kids can carry all the wooden fruits and veggies in the bright green basket like they're shopping for the perfect i...

No need for a Rockewllian neighborhood street corner. Kids can set up the perfect lemonade stand right in the playroom! There's a hook-and-loop lem...

A jar of pretend cookies becomes a timeless treat when you're making memories together through play! Reach into the jar and grab the cookie of your...

Open up the sturdy takeout bag and you'll find everything you need for the perfect Mexican lunch. There's a divided tray full of vibrant ingredient...

A picnic set as perfect as a breezy midsummer day at the park! Spread out the picnic blanket and start loading the felt toppings between the slices...

Turn schooltime into playtime with this multi-activity set that encourages language and math learning, spatial reasoning, memory skills, imaginativ...