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Toddlers giggle with delight as they crawl after this baby-safe airplane with lights and sounds! It has a simple remote that can be toggled to auto...

What is it about mini things that makes us talk all high-pitched and goofy? Whatever the reason, crafty kids will squeal over these adorable DIY ki...

OK, these Original Flat 2 Fast Card Racers are seriously cool! Just press the launcher button and watch the Flat 2 Fast transform into a super fast...

Clip this mini keychain on your student's backpack and they'll have miniature fun on the go! Tucked inside the retro-themed mini backpack they'll f...

Bat hero or Spider hero? Why not both?! This reversible spider/bat cape inspires fantastic imaginary play in superhero worlds. When the Bat signal ...

You're gonna need both hands for this zensational new fidget from NeeDoh! We're obsessed with this dough-filled, supersized 4.5" groovy glob. The s...

Introduce your child to the beauty of an often misunderstood animal family: sharks, skates, and rays! This wonderfully illustrated memory and match...

Roll FAST to beat family and friends in this high intensity dice game! Each player gets a set of 6 colorful dice, a dry erase marker, and gameboard...

2024 National Parenting Product Awards Winner!The ORIGINAL Flat 2 Fast Card Racer is the ultimate toy racing car! Just press the launcher button an...

Can you sniff out the solution? Create doggy obstacle courses in this puzzle game for single players. Choose a challenge card, and place the pieces...

All the fun of classic water balloons without any of the mess! This pack of 4 colorful reusable water balloons will become a backyard favorite this...

Encourage active outdoor play with a colorful 9" space-themed black football. Its textured surface is easy for little hands to catch and throw, and...

When life hands you squishy lemons, squeeze! We love these adorable squishy fruits to help kids focus fidgety energy and regain their summertime ch...

There's nothing better than a marker that pulls double-duty, which is why we're obsessed with the two-in-one feature of these stamp markers. One en...

Wow! A whole new way to play with stickers! Use the cute cat sticker stamper to place pet-themed stickers on the activity pad. We love that the act...

Wow! A whole new way to play with stickers! Use the cute turtle sticker stamper to place ocean-themed stickers on the activity pad. We love that th...

Need a fun birthday activity that makes a great party favor? Aspiring pilots can create 70 neon glow paper airplanes with this super kit! Kids lear...

Welcome to the Calico Critters Sunny Castle Nursery! Everyone is welcome here, and our days are filled with sunshine, rainbows, music, and fun! Lit...

Sensory toys are more fun when kids make their own! This 12" x 11.4" DIY fidget bag comes with everything kids need to create a super squishy senso...

Activate your young hero's superpowers with dynamic temporary tattoos! Each pack has awesome wearable art like spiders, bats, monsters taking over ...

Kids love surprises! When they pull the drawer of this box and open the colorful plastic prize ball, they'll discover an adorable squish-amal frien...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...