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Discover a mesmerizing fidget toy that satisfies your eyes, ears, and fingers! Move the center of this 9" collapsing multi-point star up, down, and...

Squeeze, stretch, relax! This viral new line of soft, scented PeachyBbies slimes melts stress for kids and grown-ups... and it's made in the USA! E...

Squeeze, stretch, relax! This viral new line of soft, scented PeachyBbies slimes melts stress for kids and grown-ups... and it's made in the USA! E...

Finally, the 2025 6-7 meme (it's meaningless and that's the point, we guess?) is now in slime form! This soft icee texture slime features surprise ...

Let's glow! Wrap this 7ft LED light tube inside any standard bike wheel 20" or larger to light up the night in style while cruising along. It's a g...

Unbox a DIY slime blind box sensory play experience! Hiding inside each mystery Dope Slime Worlds Oceanic Series box are 5 surprise elements: 2 col...

Add these colorful pull-open eggs to your Easter egg hunt this year: mystery turtle fidgets are hiding inside! The whimsical turtles are wiggly 3D-...

We've cooked up this egg-cellent fidget sensation just for you! Available only at The Good Toy Group member stores like ours, this intricately desi...

Mom invention alert! Earth Grown KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients. It's taste-safe fo...

Squeeze, stretch, relax! This viral line of soft, scented Peachybbies slimes melts stress for kids and grown-ups… and it’s made in the USA! Sensory...

Squeeze, stretch, relax! This viral new line of soft, scented Peachybbies slimes melts stress for kids and grown-ups... and it's made in the USA! E...

Get your little shredders moving with the Purple Soul Surfer Born to Ride Training System! This Mini Package features a compact 20" x 10" board des...

Get your little shredders moving with the Green Soul Surfer Born to Ride Training System! This pint-sized 20" x 10" board is packed with everything...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

Say hello to safe and natural pretend play makeup created by a mom! Klee Naturals helps kids express themselves with makeup - whether imitating mom...

Radiate confidence with Brighton Ensemble Natural Lip Gloss—a sparkly red shade that celebrates your authentic glow. Enriched with nourishing shea ...

Get ready to shine with Tahoe Interlude Natural Tinted Lip Gloss! This gentle pink shade brings out your natural radiance without any harsh chemica...

Sparkle with confidence using Vail Tempo Natural Lip Gloss—a crystal-clear shade that lets your natural lip color shine through with a gorgeous shi...

Stocking stuffer alert! Perfect for the cat lover in your life, this beautifully illustrated puzzle is massive fun in a mini package. Twist open th...

Sure to satisfy even the pickiest putty fans, this new Mix Your Own Putty from Crazy Aaron's is an irresistible tactile treat. Your recipe for crea...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Inspire artists to explore multimedia art with a 48-page pad that includes 3 types of premium paper! What masterpieces will they create on 24 sheet...

Boba, putty, and DIY: three trends meet in one beau-tea-ful activity kit! The power of creation is in their hands as kiddos mix Boba Tea putties. P...