Imaginative Play

The world around them changes, but 4 generations of kids have been captivated by this simple magic. Vibrantly colored shapes offer countless hours ...

Pop the rooftop to uncover a cozy, make-believe woodland world, with an elevator and the sweetest accessories ever (even a secret hiding spot.) Sto...

Meet the Panda family! There's the father Bao who's always out fishing, the mother Jian - a true connoisseur of honey - the daughter Tam who loves ...

Join Sam and Julia on their quest to search for the tiniest details of the immense Mouse Mansion. There are loads of things to explore and discover...

Help Marco prepare the soil using the rake and trowel, then plant vegetables in the greenhouse! Make sure you fill the compost bin so that you'll a...

With Penny the bear help your little bees collect nectar from the acacia tree until they can't carry any more, then head back to the hive to make y...

The classic Timber Tots are back, reimagined with new colors, features, and accessories! There's no road too rough for this ramblin' four-wheeler....

Little boxes, books, plants, and other miniature items are crafted from paper in the impressive Mouse Mansion. With these beautifully designed die-...

The classic Timber Tots are back, reimagined with new colors, features, and accessories! Meet the Pawpaw family! There's the father David who love...

Bring Ariel to life with the Disney Magnetic Dress Up Ariel set! This wooden figure comes with 30 magnetic clothing pieces, including tops, tails, ...

Bring the magic of Disney’s The Princess and the Frog to life with the Disney Magnetic Dress Up Tiana! This wooden figure comes with 30 magnetic cl...

Welcome to the magical world of Sam and Julia! Expand the storytelling possibilities of these plush mouse friends with a DIY dollhouse perfectly si...

Blast off into a world of imagination with the 10-Piece Space Explorer Play Set! Your child will love creating endless adventures with the versatil...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

Join the cutest, cuddliest adventure with Care Bears Lil' Besties Surprise Cubbies! With 2 mini figures and a hidden mini room, you'll be ready for...

Welcome to the magical world of Mouse Mansion: join Sam on adventures big and small! This plush mouse is wearing a knit blue sweater and has soft p...

Welcome to the magical world of Mouse Mansion: join Julia on adventures big and small! This plush mouse is wearing a knit red dress and has soft pi...

A wonderful way to encourage a sense of environmental responsibility and perfect for encouraging role play, creativity and imagination too! Role pl...

WILTOPIA is Playmobil's first eco-friendly product line consisting of, on average, more than 80% sustainable materials. The set includes a Playmobi...

WILTOPIA is Playmobil's first eco-friendly product line consisting of, on average, more than 80% sustainable materials. The set includes Playmobil ...

WILTOPIA is Playmobil's first eco-friendly product line consisting of, on average, more than 80% sustainable materials. The set includes a Giant To...

Enjoy endless animal adventures with dozens of wild creatures! This reusable puffy sticker set includes a sturdy double-sided, fold-out background ...

Navigating the Timber Tots waterways becomes a magical adventure with this enchanting light-up nut raft. It opens up to reveal a small branch for c...

The classic Timber Tots are back, reimagined with new colors, features, and accessories! Meet the Nutnut family! There's the father Simon who's al...