Learning & Imagination

What's hidden inside this big golden egg? Curious kids can flex their independence, develop gripping and digging skills, and get out extra energy b...

Does your child love to watch dad shave? Now you can bring the barber shop into your home for a realistic but totally safe pretend play experience!...

I scream, you scream, we all scream for ICE CREAM! Kids love taking food orders with this 42-piece ice creamery set. It's a clever way to teach col...

Help your little ones learn empathy at an early age with the companionship of a lifelike baby doll. Beloved is a 16" gender-neutral doll that's per...

Inspire hours of imaginative, nurturing play indoors or outdoors! Teach responsibility as you enable your kids to bring their dolls, stuffed animal...

This must-have baby doll accessory teaches responsibility and caretaking as you enable your kids to bring their dolls, stuffed animals, or toys on ...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a family of three soft, flocked, poseabl...

Let's go girls! Kids who love dress up and imaginary play will adore this 11" doll set. Dressed in a zip-up panda onesie, Melody is ready for a paj...

Get your little one ready to dance the night away in this beautiful Cinderella Ball Gown dress. They’ll love the vibrant color and the soft pink bo...

Let your child dive into thrilling adventures with this Ninja Costume Set! Featuring a sleek black stretch knit shirt highlighted by a silver drago...

Bring joy to dress-up time with the Rainbow Ruffle Tutu Dress in size 5-6. Featuring a shiny iridescent spandex top and a vibrant rainbow tulle ski...

Time to unload cargo from all around the world using the magnetic crane. Stack the cargo as best as you can and get them shipped off to the right d...

Get ready to take flight with our Amelia The Pioneer Pilot set! Complete with hat, goggles, scarf, and jacket, this set has everything a young avia...

Spark imaginative play with the Frida the Artist Costume for kids aged 5-6. Featuring a flouncy floral skirt, a crisp white ruffled off-the-shoulde...

This glamorous cape features a stunning hue and an array of glittery gold stars that helps little pretenders shine. The lightweight fabric graceful...

Introducing our Glam Party Gold Dress, the newest to our collection of sequin dresses! This dress is a glamorous and enchanting garment that will m...

Another dragon on the rise, and quite possibly better than ever! Great Pretenders best-selling Starry Night Dragon is now available in a rich red a...

Be off to fight the good fight with this amazing 3 piece gold hooded knight set. This set includes a hooded tunic, knight cape, and gold or silver ...

Transform dress-up fun with the White Unicorn Cuddle Cape, designed for kids sized 4-6. This cozy cape features a soft, fluffy exterior, a dazzling...

Introducing the Alicorn headband - the perfect accessory for the unicorn within you! This enchanting headband features a lilac shimmering unicorn, ...

Your little one will love this gorgeous Alpine Princess dress and will be ready for any adventure whether it be a blizzard or a play date in the pa...

Let your little one fulfill her dream of reigning over her kingdom as the Ice Princess. The dress is made with a durable stretch velvet bodice and ...

Let your little one fulfill her dream of reigning over her kingdom as the Ice Princess. The dress is made with a durable stretch velvet bodice and ...

Your little one will love this gorgeous Purple Ice Princess dress and will be ready for any adventure whether it be a blizzard or a play date in th...