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Go ahead - bake their day and roll out the red carpet for this suuuuper squishy Red Velvet cupcake. The thick white frosting swirl sits atop a soft...

You know what this summer is missing? A soft squishy buggy buddy whose butt glows in the dark. Get your summer glow on with an adorable 10" firefly...

Look at this bamboo chomper! So cute! I wish I was that cute. Would eating bamboo make me look as cute as this Squishable Panda? It's worth a try! ...

Serve up a cuddle with Amuseable Sports Tennis Ball. In bold zingy fur with cream piping and sweatbands, this smiley slicer is all aces in the game...

Create a charming, no-water-needed plant display with the LEGO Tiny Plants set! Build 9 different plants inspired by desert, tropical, and carnivor...

All hail Mini King Raven! Our majesty rules the dark skies with might and grace! Truly we are honored to witness the flex of their feathers, the fl...

Welcome to the era you're in: take a spin! Inspire little superstars to watch their wildest dreams come true while wearing this exclusive Eras Dres...

The  Valentine Pajama Party boxed set includes Valentine, an 11-inch fashion doll, and 9 accessories. Valentine has a pretty, fine-featured vinyl f...

Load up hours of pretend play with a John Deere Lawn Tractor! Perfect for the kid who is obsessed with gardening and landscaping vehicles, this 1:1...

Taco Tuesday! What other food could possibly provides such a bright ray of sunshine on this, the most "meh" day of the week? Sometimes, a perfect t...

Spooky or cute? We say both! This 7" squishy plague doctor is carrying a mini glow-in-the-dark lantern to light the way for a midnight visit. He's ...

Matcha! It's ground-up green tea powder! It's also a popular Japanese drink made OF that ground up green tea powder! It's also an Instagrammable pi...

Bears devour strawberries. I devour cupcakes and corn chips. This bear is also a strawberry. I am not a cupcake, and only occasionally am I a corn ...

Little learners love to feel like they're helping. With this vibrant wooden robot vacuum, they can pretend to clean just like parents do! Kids gain...

Why do pigeons get a bad rap? They're super smart and beautiful and just trying to navigate the world like anyone else. Yes, they eat garbage off t...

Duomoto is the latest geometric, magnetic shape shifting puzzle from the makers of Shashibo! This amazing cube is powered by 96 rare earth magnets ...

Meet Disco Fred the Dinosaur Disco Fred the Dinosaur is ready to party like 1979 BCE. He's ready to have all eyes on the dance floor on him and his...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with Flora Rabbit siblings Alice and Hayden. ...

Pandas are black and white. Red Pandas are red and brown. Mix them together and you get a multi-colored creature who won't stop rolling around and ...

Supercharge the powers of your little superhero with this transformational dress up set! Comfortable enough for hours of pretend play and everyday ...

Don't have a cow, just think like everyone else! We think this is a moo-velous game for tweens, teens, and adults. One player reads a silly questio...

You know what this summer is missing? A soft squishy trio that's like three peas in a pod... but are marshmallows on a stick. Get your summer s'mor...

We all need a partner. Sherlock has his Watson, Robin Hood has his Little John. The Plague Doctor has the Plague Nurse. If you were about to do med...

Everyone knows that the best things come in threes. Musketeers! Billy Goats Gruff! Wise men! Little Pigs! The list goes on! Why, I can't even imagi...