Spring Catalog 2024

Discover up close the wonders of the natural world with kid-friendly binoculars! Perfect for bird watching in the backyard, at the beach, park, or ...

Brighten bathtime with limited edition party pal cubes! Just drop them in water and they'll magically light up 9 different colors. Designed by a mo...

"Do you have any 3's?" "No, do you have any Whale Sharks?" "Yes, I do have a 6!" This shark-themed Go Fish card game has beautifully designed, dura...

Welcome feathered friends to your backyard by making a DIY bird house! Everything you need is included in this kit. Easily pop the wooden design el...

Budding scientists love this hands-on opportunity to learn about the magic of metamorphosis! Over the course of 3 weeks, families watch caterpillar...

Dennie is ready for imaginary play in pretend springtime puddles! The perfect Easter basket companion for kids who love animals, he's a 9" duck wit...

Explore sensory play in a whole new way! Simply add water and the jar magically lights up. Tap the jar to change the light colors! Add GloPal cubes...

Little learners love to feel like they're helping, and with this set, they really can! The spray bottle sprays, the duster dusts, the squeegee sque...

Introduce your child to the wonder of gardening with a beautifully illustrated memory and matching game. The thick glossy cardboard tiles are easy ...

Watch kids' faces light up with wonder and joy as this giant 48" by 34" yellow plane kite floats higher and higher in the breeze! Add extra magic t...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Discover a glitzy twist on classic Magna-Tiles that takes imaginative building to new glamorous heights! This 15-piece set adds sparkle to magnetic...

Open this happy face bento box and have SOY much fun squeezing the super squishy surprises inside. There are 2 sushis, a fortune cookie with a fort...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a family of five soft, flocked, droopy-e...

Knead sensory play that will help your little learner dig into the garden even on rainy days? KidDough is a super silky dough that's made with non-...

Introducing The Eras Dress – a celestial masterpiece for your little star! This enchanting lilac dress is a nod to Taylor Swift's iconic eras, capt...

Welcome to the era you're in: take a spin! Inspire little superstars to watch their wildest dreams come true while wearing this exclusive Eras Dres...

Enter a whimsical wonderland with a Mushroom House AirFort! It's easy to set up, packs away quickly into its storage bag, and is durable enough to ...

Introduce kids to the amusing game of Rummy with these beautifully designed, durably laminated cards. They are easy for little hands to hold as pla...

Discover on-the-go organization that even Taylor Swift would envy. This clear 7" x 7" zippered bag is decorated with three sequin stars that feel r...

Make memories together with music! Whether strumming away on winter days, gathered together for living room concerts, or singing together inside a ...

Invite feathered friends to your window and get an up-close view of them with this adorable bird feeder! With a curved, natural design that's remin...

Everywhere you look, everyone's wearing DIY bracelets! We love that the trend encourages kids to show they care about their friends by making and t...

Little learners love to feel like they're helping. With this vibrant wooden robot vacuum, they can pretend to clean just like parents do! Kids gain...