Spring Catalog 2025

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

What's that in the widow? A glowing dragon?! Creative kids enjoy screen-free creativity as they color 18 pieces of Wings of Fire art that look like...

Treat fidgety fingers to something new: classic computer keyboard keys that light up when pressed, on a keychain! This fun and engaging sensory toy...

Get your hands on the supercool toy that's been seen on Shark Tank, Dude Perfect's Nationwide Tour, and more! Invented by two 22-year olds, funded ...

Join the Calico Critters Princesses for a springtime pretend play parade filled with magic, friendship, and floral charm! These four adorable pals—...

Here's the "tea": this strawberry-themed set is a berry sweet pick for springtime pretend play! Made of kid-friendly, food-grade silicone, it's saf...

Elevate your fidgeting game with the Spin Cube, where sleek design meets mesmerizing motion. Crafted from premium, durable metal, this 1.2" fidget ...

Imaginations bloom in the whimsical world of Calico Critters with this enchanting ready-to-play set. Little learners will love creating endless sto...

Inspire budding artists to create dazzling watercolor paintings with this beautiful art set. The 12 pastel watercolor pencils are all double-sided ...

Does your preschooler have a need for speed? Put them behind the wheel of this RC car for ages 3 and up! With simple forward and backward buttons o...

Why Kids Love Silly Tubes: Sensory Delight: Each twist and turn provides a satisfying tactile experience that helps improve focus and reduce stres...

Budding scientists love this hands-on opportunity to learn about the magic of metamorphosis! Over the course of 3 weeks, families watch caterpillar...

Who knew two twisty triangles could be so entertaining? Pull the interlocking pieces apart any way you want, then put them back together and watch ...

Why Kids Love Silly Tubes: Sensory Delight: Each twist and turn provides a satisfying tactile experience that helps improve focus and reduce stres...

Brighten rainy days with a whimsical transparent umbrella for kids! The picture-perfect illustrations of adorable animals will stand out in any cro...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a brand new family of four soft, poseabl...

Trendy kiddos and teens (and adults!) give their faces and bodies some flair with this set of 12 brightly-colored gel sticks! Totally temporary and...

Where there's a unicorn, there's always fun to be had, and this sweet activity book magically transforms boredom into a mere myth. With 60 pages of...

Why did the 24" rubber chicken cross the road? To get to your house! Kids and adults squawk for joy when they discover that this giant gag gift mak...

Brighten any basket with the cutest, softest plush bunny! Bouncie is a cuddly 8" floppy-eared bunny with deluxe grey and white spotted fur, irresis...