Spring Catalog 2025

Watch kids' faces light up with wonder and joy as this giant 37" by 24" pastel butterfly kite soars through the sky! Designed for little hands, it'...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

Challenge smart cookies to flex their logic skills by playing this travel-ready strategy puzzle! 3 game boards in 1 handy snap-shut case provide ho...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous kale-shaped teether! Kids can play with it as they grow: use as ...

Join a world of community and imaginative play with the Littlest Pet Shop! This trio of 2" bobble-head BFF's has everything tweens and teens need f...

Build imaginations with this brand-new MAGNA-TILES set! MAGNA-TILES Classic tiles PLUS microMAGS tiles…some combos just work! Click, connect, sort,...

Plip! Plop! Ploop! Sorry, we didn't see you there... we can't stop playing with this new open-ended construction toy! It's a collection of 20 silic...

Why Kids Love Silly Tubes: Sensory Delight: Each twist and turn provides a satisfying tactile experience that helps improve focus and reduce stres...

Grab your friends and get ready for hours of imaginative play adventures with your favorite pet pals! Animal-loving kiddos will be wowed by this su...

PlayTab is a modular activity tablet that grows with your child's imagination. Mix and match twelve unique tiles—spinning gears, squeaky buttons, r...

Gallop into new fields of imagination with this beautiful 36-piece floor puzzle! A great starter puzzle for early learners, the design is a colorfu...

With gleaming little eyes, a tiny embroidered smile, a lumpy blue-green-yellow body, and eight tiny feet, this soothingly soft caterpillar will inc...

Discover the power of connected energy! When both ends of the Cosmic Energy Rod are touched by one person, it completes the circuit and magically l...

What is it about mini things that makes us talk all high-pitched and goofy? Tweens and teens will squeal with glee while building a supermarket tha...

Remind kids what's really important in life with an adorable story that was written by a dad and his son. When the world feels overwhelming, cuddle...

Included in TIME's Best Inventions of 2024 list! Move over boring marble runs, there's a new kit in town. Witness physics in action with this innov...

Is it really springtime until you've blown bubbles?! We don't think so! This adorably designed sunflower bubble blower blows THOUSANDS of bubbles i...

A modular sensory toy, PlayTab is a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveries, and audi...

The Misfittens are back with a wild new twist in Series 3! Meet the all-new Wild Cats, fluffy, funky, and full of surprises! These rockin' kitties ...

Meet SparkJump! This new family-owned line of high-quality woodworking kits empowers kids and adults to accomplish amazing things together. Slow do...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

Hurry up, chicken butt... get moving and shaking (and laugh your butt off) with a silly game that young kids and grownups love to play together! It...

Wow nature-loving kiddos with their very own adventure tools! This STEM kit includes everything needed to embark on an exciting, science-packed out...