2024 Holiday Playbook

Soft, flexible edges, textured laces, and bright colors make this easy-grip toy a toddler's favorite. They'll grasp, pull, and delight in this sens...

Light and sound and motion, oh my! Babies and toddlers will be in awe of this colorful tower's sensory delights. Drop the balls on the top of the t...

A perfect first puzzle for kids ages 1 and up! We love the extended play value of this double-sided magnetic puzzle. One side features 12 cute piec...

Take the stress out of bathtime: turn the tub (or shower) into a place where laughter bubbles up and imaginations overflow! Kids make a splash shoo...

Quality you can feel: this gorgeous alphabet book brings learning to life in an interactive way for toddlers! Each page is thick and durable with b...

Hello Kitty is all dressed up in a stripey pastel cat hoodie, ready for imaginary adventures and comforting cuddles! This adorable 9.5" plush makes...

What's hiding inside these two flowerpots? Toddlers learn about cause and effect by pouring water from the watering can into each of the flowers. T...

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled ap...

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled ap...

Take sensory stimulation to a whole new level for your curious baby with a ball run shaped like a colorful house! They'll be entranced as they poun...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

Unbox a curated collection of durable wooden toys for infants ages 18 months and up. Each toy was developed in collaboration with a psychomotor spe...

This soft baby doll plush is a deer-ly beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddled i...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

Give the gift of sensory play in a whole new way! Just add water to this jar to activate the light, and tap the jar to change the light colors! We ...

When babies start crawling and toddling around, it's a perfect time to give them pull toys! There are so many ways to play with this colorful woode...

Welcome to the magical world of Mouse Mansion: join Sam on adventures big and small! This plush mouse is wearing a knit blue sweater and has soft p...

Welcome to the magical world of Mouse Mansion: join Julia on adventures big and small! This plush mouse is wearing a knit red dress and has soft pi...

Bake their day with this suuuuper squishy whimsical plush. Is it a cat? A loaf of bread? There's no way to know for sure! Fluffy brown fur wraps ar...

Little learners explore and discover with every bang of this classic wooden pounding toy! A timeless entertainment, kiddos use the bluebird hammer ...

Infants ages 6 months and up love this soft, durable sensory toy that opens up a new world of tactile exploration! It looks like a greenhouse and w...

A baby walker and toddler ride-on all in one, the Pewi Stroll is ready for indoor play and outdoor adventures, designed with parents and little one...

Start your engines for a wonderful introduction to magnetic discovery for toddlers! Ready for adventures on land and in the sky, 3 happy explorers ...

Babies go bananas for these monkey-shaped teethers! Each pack comes with 6 colorful HangaTangs made of textured food-grade silicone. Their hands an...