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Light and sound and motion, oh my! Babies and toddlers will be in awe of this colorful tower's sensory delights. Drop the balls on the top of the t...

Let's welcome Spot the Mushroom! This mushroom-shaped baby teether will stimulate babies' senses while soothing little gums. Its realistic textures...

Zig, zag, zoom. There's always a new way to scoot around this endless maze.

Shake the dropper in or out of the bath to make the colored beads inside rattle and dance. At bath time, place the end of the dropper below the wat...

Space-alien avocado? Oh - that's just its alter ego! Give it a hug and feel how squishy it is, with its special soft fur and slightly weighted base...

Kitty cat avocado? Oh - that's just its alter ego! Give it a hug and feel how squishy it is, with its special soft fur and slightly weighted base. ...

Rainbow avocado? Oh - that's just its alter ego! Give it a hug and feel how squishy it is, with its special soft fur and slightly weighted base. 5 ...

Skeleton avocado? Oh - that's just its alter ego! Give it a hug and feel how squishy it is, with its special soft fur and slightly weighted base. 5...

This trio of plush marshmallows seem perfectly happy to be skewered on a 24" candy cane... should we be concerned? Maybe they're confident you don'...

This stack of 3 super squishy macarons is so cute we can't decide if we want to eat it up or just squeeze it really hard! All 18" of this delicate ...

Start your engines! These racers are ready to roll! Perfect for babies and toddlers, these pocket-sized cars are filled with fun for any age. The u...

One colorful stacking cup set, endless ways to play and grow! Learn about cause and effect by stacking this set of 10 rainbow-colored cups and then...

Get to the core of spatial reasoning and hand-eye coordination with a fruity duo! This colorful stacking apple and pear are eco-friendly and easy t...

Stack and tumble play meets fun in the tub with Bigjigs' 2-in-1 Silicone Stacking Cups! The set comes with seven colorful cups, each with patterned...

Stanley Stick Insect has a mischievous grin – he's getting ready to hide on a branch! This clever bug has mottled fur in ginger and nutmeg tones, a...

Wind it gently and watch as baby reacts to the rotating motion of the wood domed design, and the soft, gentle sounds. A perfect soother in the crib...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Looks like Wawa stopped for a s...

Here's the "tea": this strawberry-themed set is a berry sweet pick for springtime pretend play! Made of kid-friendly, food-grade silicone, it's saf...

Wawa heard that strawberries are really popular. He's not quite sure how he likes being a strawberry and is quite frustrated by how many people hav...

Take the helm of the My First Green Toys Submarine for a nautical journey to help protect the planet! Submerge it underwater to explore the terrain...

Sun the Sunflower is a teether, bath toy sensory play toy for babies. Sun the Sunflower will delight and stimulate babies' senses due to its midd...

This sweet friend will bring little learners out of their shell, teaching them to stack, build, and roll. A soft rainbow of wood arches, with hand-...

Stay slinky with Syd!Splodgy and splendid, Syd Salamander is bold, bright and ready to wriggle! With tussled fur in pumpkin orange, mottled with in...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...