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Perfect for the modern day social parent. This 40" x 40" (over 1 sq. meter) muslin blanket and card combination makes the perfect prop for baby pho...

With its squeezy rubber head and soft body, this Alvin toy is easy for small hands to grip. It’s ideal for teething toddlers and its fabric body is...

Sweet Little Tan Puppy is wishing for a forever family! Read the story of how his wish comes true in this endearing activity book! Soft plush mater...

There's no need to stay up all night howling at the moon when Baby has a friend as soft and lovable as Douglas' Auggie the Tan Puppy Chime stuffed ...

When it’s time for a nap, Auggie the Tan Puppy Sshlumpie is eager to join in because cuddling is what he does best! Crafted in decadently soft plus...

This cloth baby is soft, tender, and gorgeous in every stylish head-to-toe detail. Sized to cuddle (10"), machine washable, and ready to play. Beau...

Crawl into comfort with our Baby Caterpillar Hug! With its whimsical design and ultra-soft features, this interactive cuddle buddy is sure to beco...

This soft, 12" baby doll plush is a paw-somely beloved gift for Fall newborns! An innovative spin on soft dolls, this snuggly friend comes swaddled...

Snug in her cozy cocoon, a dreamy Baby doll waits to see what imaginative adventures the day will bring! Our Baby Butterfly Hug has been designed w...

This soft baby doll plush is a deer-ly beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddled i...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

With a little bow wow and a shake of his puppy dog tail, our Baby Pup Hug is off on another dreamy adventure! Ideal for the littlest dog lovers, th...

This soft baby doll plush is a paw-somely beloved gift for winter newborns! An innovative spin on soft dolls, this snuggly 12" friend comes swaddle...

Baby shark, doo doo doo doo doo doo! This soft baby doll plush is a fin-tastic gift for summer newborns. An innovative spin on soft dolls, this snu...

Jellycat's kindly bear wants readers to know that Bartholomew Bear Loves You. This scrumptious book has soft golden paws, tactile fabrics, crinkle ...

Irresistibly soft in a silver grey colored fur made from recycled fibers, Bashful Silver Bunny Comforter features Jellycat's beloved Bashful Bunny ...

Bashful Bunny Loves You is a gorgeous first book for curious little ones. This soft cloth book has so much to explore, with floppy fur arms, flaps ...

Bashful Cream Bunny Comforter is the perfect cuddling companion. Shaped like Bashful Cream Bunny in iconic cream Bashful fur created from recycled ...

Bashful Puppy Loves You is a charming book about a very loyal dog – it even has soft puppy paws! A quirky cloth book with crinkles, textures, color...

25 years ago, two moms discovered their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energy, th...

Celebrate each new sunshine filled day with our Bria the Butterfly Snuggler stuffed animal! This charming Butterfly features a design awash in fres...

Let Baby snuggle up with the joys of the spring season when they nestle into the cuddly form of our Bria the Butterfly Sshlumpie stuffed animal! As...

A tactile and sensory experience all rolled into a unique "play through" format. Each page of this soft book features a round cut-out for weaving t...

Join Crunchie the Caterpillar on a journey through the garden with this engaging Soft Activity Book! Release the hook and loop closure and follow C...