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This sensory book is filled with fun touches to keep babies engaged and enthralled! A great gift for new parents, this oversized board book feature...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Imaginations bloom in the whimsical world of Calico Critters with this enchanting ready-to-play set. Little learners will love creating endless sto...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a brand new family of four soft, poseabl...

Join the Calico Critters Princesses for a springtime pretend play parade filled with magic, friendship, and floral charm! These four adorable pals—...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Rev up the excitement and ignite imaginations with 8 ultra-cool diecast trucks. Car-loving kiddos with a need for speed will be wowed by these supe...

Dad invention alert! When Luis couldn't find purposeful sensory toys for his autistic son Myles, he decided to make his own. This reversible sequin...

Hurry up, chicken butt... get moving and shaking (and laugh your butt off) with a silly game that young kids and grownups love to play together! It...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled ap...

A brand new fidget for babies that's so fun adults will want to play too! Discover a delightful crumple sound as this clever plaything is pulled ap...

Load up hours of pretend play with a realistic 6-wheel recycling truck! Early learners spend hours of imaginative play time pretending to be "real ...

Build imaginations with this brand-new MAGNA-TILES set! MAGNA-TILES Classic tiles PLUS microMAGS tiles…some combos just work! Click, connect, sort,...

The ultimate travel toy! Big creativity comes in a tiny package with MAGNA-TILES microMAGS, the must-have travel toy for open-ended construction pl...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

A modular sensory toy, PlayTab is a unique experience packed with fine motor challenges, visual fascination, cause-and-effect discoveries, and audi...

Plip! Plop! Ploop! Sorry, we didn't see you there... we can't stop playing with this new open-ended construction toy! It's a collection of 20 silic...

Gallop into new fields of imagination with this beautiful 36-piece floor puzzle! A great starter puzzle for early learners, the design is a colorfu...

Embark on a magical journey with this tri-fold, on-the-go magnetic game that's perfect for fairy and unicorn loving kiddos. Players take turns spin...

Does your preschooler have a need for speed? Put them behind the wheel of this RC car for ages 3 and up! With simple forward and backward buttons o...

Start your engines for a wonderful introduction to magnetic discovery for toddlers! Ready for adventures on land and in the sky, 3 happy explorers ...

Here's the "tea": this strawberry-themed set is a berry sweet pick for springtime pretend play! Made of kid-friendly, food-grade silicone, it's saf...