Imaginative Play

Treat Transformer fans to hours of entertainment as they snap together a poseable Optimus Prime action figure - no glue, paint, or cutters required...

Whimsical, elegant, magical: an iridescent dress for holiday parties and winter pretend play adventures. This dreamy outfit has a glittery sequin t...

Sean likes to taste every fruit he finds. His Mother does not mind, as long as he remembers to wash it before eating. He is particularly fond of sw...

Make memories together while stargazing, inside the comfort of your home! This glow-in-the-dark Constellation AirFort is easy to set up, packs away...

Start your engines for whimsical imaginative adventures! This gorgeously designed wooden garage is a gift that wows! Bursting with charm, it's equi...

Step inside a glittering dressing room fit for a princess! Open the doors of the pastel pink and blue carriage to reveal a stylish room with a larg...

Turn schooltime into playtime with this multi-activity set that encourages language and math learning, spatial reasoning, memory skills, imaginativ...

Who's afraid of the big, bad wolf? The whole neighborhood, when your little pretender is dressed up in this terrifying costume! (Just kidding... th...

Just add cauldron: this bewitching dress will cast a spell on your little daydreamer. The gorgeous dark purple fabric is accented with transparent ...

Welcome to the Calico Critters Secret Forest Falls! Everyone is welcome here, and our days are filled with fishing, hiking, exploring, and fun! Lit...

Shell-ebrate imaginary play adventures with your little mermaids! This shell-shaped shop is open for business, complete with ocean-themed accessori...

Welcome to the magical world of Sam and Julia! Expand the storytelling possibilities of these plush mouse friends with a DIY dollhouse perfectly si...

Blast off into a world of imagination with the 10-Piece Space Explorer Play Set! Your child will love creating endless adventures with the versatil...

Imaginations bloom in the whimsical world of Calico Critters with this ready-to-play nursery school set. Little learners enjoy hours of storytellin...

Here's the "tea": this strawberry-themed set is a berry sweet pick for springtime pretend play! Made of kid-friendly, food-grade silicone, it's saf...

Discover magical shadow puppet storytelling! Gather your family, turn out the lights, click on a nightlight, lamp, or flashlight in front of a wall...

Toddlers giggle with delight as they crawl after this baby-safe airplane with lights and sounds! It has a simple remote that can be toggled to auto...

Laundry & Vacuum Cleaner includes a front-loaded washing machine and a lightweight vacuum cleaner. Laundry & Vacuum Cleaner features a dial...

Enjoy well-balanced play with wooden play food from the produce (fruit and vegetable) food group, including a banana, tomato, watermelon, onion, an...

Enjoy well-balanced play with wooden play food from the dairy food group, including milk, butter, two cheeses, and a yogurt cup. The realistic play...

Enjoy well-balanced play with wooden play food from the grains food group, including rice, a bread slice, a two-part bun, and a pretzel. The realis...

Enjoy well-balanced play with wooden play food from the protein food group, including a chicken leg, hot dog, egg, steak, fish, and a burger. The r...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with Flora Rabbit siblings Alice and Hayden. ...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with a family of five soft, flocked, droopy-e...