License 2 Play

What is it about mini things that makes us talk all high-pitched and goofy? Whatever the reason, crafty kids will squeal over these adorable DIY ki...

Give kids the gift of unplugged, squishy fun on your next road trip, plane ride, or restaurant visit. A thrilling sensory water adventure that brin...

Reimagined as some of today's most trending drinks, the new GooToobz SIPS serves up all the sensory experiences that have made the original GooToob...

Get ready for a delightful surprise! This charming toy toaster offers a unique play experience as kids discover which scented plush friend will pop...

Unleash Imagination – Bluey™ Story Starter Packs Bring Episodes to Life!Introducing the Bluey™ Story Starter Figure Pack – Series 9. Each of the si...

Heroes of Goo Jit Zu™ Minis Sonic the Hedgehog® PackIntroducing Heroes of Goo Jit Zu™ Minis Sonic the Hedgehog® Pack - Stretch, Squish, and Play wi...

Heroes of Goo Jit Zu Marvel Minis are back with all-new Characters to stretch, squish and battle with! These mini, stretchy versions of your favori...

Immerse yourself in the thrilling world of Sonic the Hedgehog™ with these authentic articulated figures. With multiple points of articulation, incl...

Experience a fun and sensory way to alleviate stress with the all-new, officially licensed Sonic the Hedgehog SquishMe® Figures! SquishMe figures a...

Too goo to be true? Nope! These transparent tubes are a triple sensory experience: hear the beads move through the maze, feel the gel pumping aroun...

For fidgety kids and learners who need sensory soothing, discover a Squirkie world that's full of fidget fun! These cute, collectible, pocket sized...