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This super squishy avocado is so cute we can't decide if we want to eat it up or just squeeze it really hard! All 12" of Birthday Avocado is bursti...

25 years ago, two moms discovered their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energy, th...

25 years ago, two moms discovered that their babies loved to rub one tag on their blanket. With a little crafting and lots of entrepreneurial energ...

Step into a world of sensory wonder with a nature-themed mat that helps babies grow as they play! Fill this 20" x 30" leaf-shaped mat with water an...

Infants ages 6 months and up love this soft, durable sensory toy that opens up a new world of tactile exploration! It looks like a greenhouse and w...

Bring musical entertainment to tummy time! These adorable drum-shaped sensory toys have bright colors that encourage babies to lift their heads and...

Introduce babies to the delights of music making! Each of these 5 colorful instruments is easy for little hands to grip. The bright colors and fun ...

This beautiful story by best-selling author Kobi Yamada takes readers on an inspirational journey into a world of amazing possibilities. With whims...

Babies learn by observing and mirroring - and always want what adults have! Well, now your baby can have their very own 9" plush purse that's safe ...