Spring Catalog 2025

The ultimate travel toy! Big creativity comes in a tiny package with MAGNA-TILES microMAGS, the must-have travel toy for open-ended construction pl...

Stimulate baby's senses and soothe little gums as they chomp down on this gorgeous kale-shaped teether! Kids can play with it as they grow: use as ...

Join a world of community and imaginative play with the Littlest Pet Shop! This trio of 2" bobble-head BFF's has everything tweens and teens need f...

Why Kids Love Silly Tubes: Sensory Delight: Each twist and turn provides a satisfying tactile experience that helps improve focus and reduce stres...

Discover the power of connected energy! When both ends of the Cosmic Energy Rod are touched by one person, it completes the circuit and magically l...

New from outdoor toy experts at Waboba: Tailball! It's an innovative way to play catch at the park, beach, or backyard. With a soft ball attached t...

Meet Wawa, the magical frog prince! Able to transform into many things, our beloved adventurer is on a journey to discover who he truly wants to be...

Wawa is a magical frog prince who can transform into many things! He's on a journey to discover who he wants to be. Looks like Wawa is a pickle rig...

Remind kids what's really important in life with an adorable story that was written by a dad and his son. When the world feels overwhelming, cuddle...

Launched to celebrate Rubik's 50th anniversary, this special edition Rubik's Cube looks and feels like it came right out of a time capsule! Fans of...

Give the gift of a sweet pick-me-up with this playful fruit-scented activity kit. Inside the gorgeous packaging, creative kids find 10 fruit-scente...

Check meowt: this brand new craft kit makes doing "laundry" fun! With cute cat designs and a magical color-reveal element, it's a purrfect activity...

Make bracelets on the go with adorable macaron-shaped kits! It's designed to help creative kids quickly measure bracelet cord around the outside of...

Hop on the charm jewelry trend and elevate your tween or teen's look. More than a craft kit, this is a boutique experience in a box! Lay out the 4 ...

In this quick thinking, match-and-grab counting game, prepare to move fast! Players race to snatch up cards that match the numbers on the dice. Add...

In this wild and hare-y card game, players use skill, luck, simple math, and strategy to wrangle up a whole lot of rabbits! Players take turns roll...

Wahoo! Put your balancing skills to the test with the Super Mario Mushroom Mania Balancing Game! Easy to learn but challenging to master, this comp...

Brighten up dreary spring days with this berry cute mood light! This adorable squishy bear, holding a sweet pink strawberry, features color-changin...

PlayTab is a fun, magnetic activity board for little explorers! Mix and match six colorful tiles that spin, squeak, roll, and click to spark curios...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Bye bye boring paper airplanes, hello flying machines! Shatter the world record for the longest paper airplane flight by clipping the POWERUP 2.0 m...

Future engineers fly into physics fun building 5 awesome models driven by a rubber band powered propeller. Using ultralight plastic and bamboo part...

Create your own sensory adventure with PlayTab Tiles Sensory Set 4. This innovative modular toy lets you mix and match twelve unique tiles onto a w...

PlayTab lets kids mix and match twelve fun tiles on a wooden tablet. Spin gears, press squeaky buttons, roll balls through mazes, and click dials—a...