Spring Catalog 2025

Watch kids' faces light up with wonder and joy as this giant 37" by 24" pastel butterfly kite soars through the sky! Designed for little hands, it'...

Amaze curious babies and teach clever toddlers with a light up piano that grows with them through different stages of development. As they press th...

The ultimate travel toy! Big creativity comes in a tiny package with MAGNA-TILES microMAGS, the must-have travel toy for open-ended construction pl...

Join a world of community and imaginative play with the Littlest Pet Shop! This trio of 2" bobble-head BFF's has everything tweens and teens need f...

Build imaginations with this brand-new MAGNA-TILES set! MAGNA-TILES Classic tiles PLUS microMAGS tiles…some combos just work! Click, connect, sort,...

Start your engines for a wonderful introduction to magnetic discovery for toddlers! Ready for adventures on land and in the sky, 3 happy explorers ...

Plip! Plop! Ploop! Sorry, we didn't see you there... we can't stop playing with this new open-ended construction toy! It's a collection of 20 silic...

Why Kids Love Silly Tubes: Sensory Delight: Each twist and turn provides a satisfying tactile experience that helps improve focus and reduce stres...

Gallop into new fields of imagination with this beautiful 36-piece floor puzzle! A great starter puzzle for early learners, the design is a colorfu...

With gleaming little eyes, a tiny embroidered smile, a lumpy blue-green-yellow body, and eight tiny feet, this soothingly soft caterpillar will inc...

Discover the power of connected energy! When both ends of the Cosmic Energy Rod are touched by one person, it completes the circuit and magically l...

Join us in the garden for your new favorite party game! This compact wooden bean bag toss (17.75" x 11.75" x 6.75") is so fun, we might wet our pla...

Dad invention alert! When Luis couldn't find purposeful sensory toys for his autistic son Myles, he decided to make his own. This reversible sequin...

These boredom busting travel games for kids will keep the "are we there yet?" questions at bay. Launch your kiddo into their happy place while you'...

Remind kids what's really important in life with an adorable story that was written by a dad and his son. When the world feels overwhelming, cuddle...

Rev up the excitement and ignite imaginations with 8 ultra-cool diecast trucks. Car-loving kiddos with a need for speed will be wowed by these supe...

Keep kiddos entertained and relaxed while traveling on flights, in cars, at restaurants, or at home. This fun new travel kit is whimsically designe...

Give the gift of a sweet pick-me-up with this playful fruit-scented activity kit. Inside the gorgeous packaging, creative kids find 10 fruit-scente...

Is it really springtime until you've blown bubbles?! We don't think so! This adorably designed sunflower bubble blower blows THOUSANDS of bubbles i...

Your new favorite mess-free building craft is here! S'noodles are bright, colorful foam pieces that are so easy to work with. Just add a dab of wat...

The Misfittens are back with a wild new twist in Series 3! Meet the all-new Wild Cats, fluffy, funky, and full of surprises! These rockin' kitties ...

Embrace 80's nostalgia with this handheld version of a blast from the past: Whack Attack! Kids (and adults!) release extra energy and build focus a...

Beep, beep, beep! Put on your hard hat and enter an imagination-powered world of construction! Kids who love machinery will enjoy hours of pretend ...

Make every day more magical with this beautiful, Souza, butterfly cape! Imaginative kiddos enter new worlds of wonder as they twirl, float, and fro...