Spring Catalog 2025

The ultimate travel toy! Big creativity comes in a tiny package with MAGNA-TILES microMAGS, the must-have travel toy for open-ended construction pl...

Join a world of community and imaginative play with the Littlest Pet Shop! This trio of 2" bobble-head BFF's has everything tweens and teens need f...

Why Kids Love Silly Tubes: Sensory Delight: Each twist and turn provides a satisfying tactile experience that helps improve focus and reduce stres...

Celebrate GUND's 125th anniversary by squeezing this adorable plush as tightly as Pusheen is holding GUND Kai bear! The lovably lazy tabby sits upr...

New from outdoor toy experts at Waboba: Tailball! It's an innovative way to play catch at the park, beach, or backyard. With a soft ball attached t...

Create rubber band chain bracelets 4x faster with this innovative tool! This colorful kit includes two handheld auto looms that make it easy to qui...

Dad invention alert! When Luis couldn't find purposeful sensory toys for his autistic son Myles, he decided to make his own. This reversible sequin...

Give springtime crafts a glow-up using this set of 6 neon gel pens to create bold, raised designs that stick out (literally)! They work wonders on ...

What is it about mini things that makes us talk all high-pitched and goofy? Tweens and teens will squeal with glee while building a supermarket tha...

Launched to celebrate Rubik's 50th anniversary, this special edition Rubik's Cube looks and feels like it came right out of a time capsule! Fans of...

Included in TIME's Best Inventions of 2024 list! Move over boring marble runs, there's a new kit in town. Witness physics in action with this innov...

Check meowt: this brand new craft kit makes doing "laundry" fun! With cute cat designs and a magical color-reveal element, it's a purrfect activity...

Make bracelets on the go with adorable macaron-shaped kits! It's designed to help creative kids quickly measure bracelet cord around the outside of...

Hop on the charm jewelry trend and elevate your tween or teen's look. More than a craft kit, this is a boutique experience in a box! Lay out the 4 ...

In this quick thinking, match-and-grab counting game, prepare to move fast! Players race to snatch up cards that match the numbers on the dice. Add...

In this wild and hare-y card game, players use skill, luck, simple math, and strategy to wrangle up a whole lot of rabbits! Players take turns roll...

Meet SparkJump! This new family-owned line of high-quality woodworking kits empowers kids and adults to accomplish amazing things together. Slow do...

Embark on a magical journey with this tri-fold, on-the-go magnetic game that's perfect for fairy and unicorn loving kiddos. Players take turns spin...

Supersize your backyard scrimmages with an inflatable soccer ball that will score big family points this spring. It's pumped up fun for parties, pa...

Brighten up dreary spring days with this berry cute mood light! This adorable squishy bear, holding a sweet pink strawberry, features color-changin...

Mom invention alert! KidDough is a long-lasting super silky dough that's made with non-toxic food-grade ingredients (free of nuts, soy, vegan). It'...

Future mechanical engineers supercharge their STEM learning while assembling 5 cool solar-powered robots! The easy-to-use building system and step-...

Bye bye boring paper airplanes, hello flying machines! Shatter the world record for the longest paper airplane flight by clipping the POWERUP 2.0 m...

Future engineers fly into physics fun building 5 awesome models driven by a rubber band powered propeller. Using ultralight plastic and bamboo part...