Summer 2025

Move over Moo Deng – Nibbles the pygmy hippo is here! A charming and cuddly tribute to one of the animal kingdom's most endearing yet lesser-known ...

Wow! A whole new way to play with stickers! Use the Minnie Mouse sticker stamper to place Disney-themed stickers on the activity pad. We love that ...

This super squishy Strawberry Bubble Tea is so cute we can't decide if we want to drink it up or just squeeze it really hard! All 11" of this boba ...

Feed your need for squish! Grab this color-changing marshmallow NeeDoh and watch its toasty transformation as it darkens in the sun. Mellow out: sq...

Boba, putty, and DIY: three trends meet in one beau-tea-ful activity kit! The power of creation is in their hands as kiddos mix Boba Tea putties. P...

The amazing Kwik Stix Solid Paint Sticks you know and love-now with adorable personalities! A must-have for every craft supply kit, these personali...

Dog lovers of all ages want to boop Darby on the nose! With soft, fluffy brown fur and a tan patch on his chest, this 16" plush pup perfectly captu...

Enjoy an undersea adventure with this beautiful, shimmery 36-piece floor puzzle! The pieces are thick and strong, making it a great starter puzzle ...

Travel entertainment at its best: doodle, color, puzzle, and play, all in one fold-out kit! The magnetic construction play scene opens up to reveal...

Birds of a feather flock together, and this proud plush pal wants to party with your family this summer! Pattie the 10" peacock has a colorful desi...

Imaginations bloom in the whimsical world of Calico Critters with this ready-to-play set. Little learners enjoy hours of storytelling adventures as...

Imaginations soar in the pretend play world of Calico Critters. Get started or expand your collection with this set of two soft, flocked sea otters...

Wow! A whole new way to play with stickers! Use the Mickey Mouse sticker stamper to place Disney-themed stickers on the activity pad. We love that ...

What would you like in your milkshake? Strawberries? Sprinkles? A whole donut?! Satisfy hungry imaginations with this creative food play set. Kids ...

For cat lovers who need a cuddle (but might be allergic to the real thing), bring home Tabbie. She is a 10" snuggly cat in a sitting pose with soft...

Tired of sticks of sidewalk chalk that break under the littlest amount of pressure? Try this set of 3 chunky ice cream cone chalks - 6 colors total...

Kiddos bow-WOW their friends by learning a new craft skill: sculpting air-dry clay! HEY CLAY is a unique combination of non-sticky clay and an ente...

Toddlers giggle with glee as they discover how to thread a cute caterpillar through holes in colorful wooden fruits! The leaf on the end of the str...

When baby reaches for your cell phone, hand them PlayTab Go instead! A compact, travel-ready version of our favorite new modular sensory toy, it co...

Tired of sticks of sidewalk chalk that break under the littlest amount of pressure? Try this beautiful set of 6 chunky racecar chalks! Get kids out...

All aboard for imaginary play adventures, at home or on the go! All the play parts fit inside the train station, making it easy to take in the car,...

Yum, smells like donuts! Deer Mother has rolled up in her donut delivery wagon, dressed in a sprinkle-covered baker's outfit, ready for hours of pr...

Travel entertainment at its best: doodle, color, puzzle, and play, all in one fold-out kit! The magnetic fairy world play scene opens up to reveal ...